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 Agreed. I would add little to no morals combined with the intelligence. These things combined let them manipulate the masses 
 I sometimes wonder what benefits are gained from having morals. 
 Success and morals can go hand in hand. Being honest has its merits. 

But yes, I understand the questioning 
 I think the ultimate benefit of keeping your morals is that you attract other moral people into your life. Jake Paul probably can’t trust most people in his life. 
 That makes sense. Must be a sad life. Always having to second guess the motivations of everyone around you. 
 At best, he probably only trusts his brother. But even then, the shit they did to get to the top would make anyone suspicious. 
 The mother and the two brothers would be the trust circle if I had to guess. 
Totally agree, knowing what they did themselves, they would always be suspicious since potentially anyone could treat them the same 
 I think that’s what the Tate brothers did. They just look out for each other while scamming the world. 
 Until something happens and they decide to scam the inner circle. Too much ego, greed, thinking they’re smarter