Meta is testing facial recognition technology to combat celebrity scam ads and improve account recovery. The feature uses AI to compare faces in ads against public figures' profile pictures on Facebook and Instagram, aiming to detect and block "celeb-bait" scams. The company claims the feature is only used for fighting scams and immediately deletes any generated facial data.

Source: https://techcrunch.com/2024/10/21/meta-tests-facial-recognition-for-spotting-celeb-bait-ads-scams-and-easier-account-recovery/