"Australians and New Zealanders may not be leading adopters of digital commerce, according to a recent study. Contrary to the common perception that they are 'early adopters' of new technologies, the research suggests that they spend less online than offline and have lower engagement with social commerce and livestream commerce compared to Asian economies in the APAC region."

Source: https://www.forbes.com/sites/jonbird1/2024/11/20/the-early-adopter-myth-are-aussies--kiwis-really-future-shoppers/