Snowflake customers are reportedly experiencing early gains from using the company's Cortex product, which enables generative AI applications. According to Snowflake's head of AI, Baris Gultekin, the product is already producing cost savings. Chris Child, vice president of worldwide sales engineering for Snowflake, emphasizes the importance of forecasting costs and suggests trying out the technology to estimate needs at scale.

Source: https://www.zdnet.com/article/snowflake-customers-eke-out-early-gains-from-gen-ai-applications/