Daily Inspiration: "Stop trying to be everything to everyone. Just be the best thing to those who matter." - Futurist Jim Carroll

No one likes a trailblazer. Except, perhaps, other trailblazers.

Did you catch Apple's Mother Nature video, which was tucked away in the middle of its new iPhone broadcast the other day? It was an attempt by the organization to lay out, in a new and different way, its success - or lack thereof - in meeting its sustainability objectives. As an organization that actually chases sustainability rather than chasing lip service, it sought to try to tell its story in a unique and different fashion. After all, in this world of collapsed attention spans and shock journalism, it's pretty likely that few people would actually read a long report about sustainability - so why not try something different?

The result? People either loved it - or loathed it.

There is a lot to learn from the reactions that people had - and what Apple has learned as a result. It's an innovation story.

Read on.

Original post: https://jimcarroll.com/2023/09/daily-inspiration-innovation-risk-stop-trying-to-be-everything-to-everyone-just-be-the-best-thing-to-those-who-matter/

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