Several years ago in Colombia, facilitating online payments was an insurmountable challenge. The landscape lacked reliable payment gateways such as PayPal or Stripe, leaving a void in digital commerce.

Presently, the scenario has shifted dramatically. The market is saturated with numerous alternatives, as almost every bank has introduced its own version of a digital payment solution. This proliferation has inadvertently complicated the process of integrating these systems.

Clearly, there is an urgent need to streamline and simplify the landscape of online payments, ensuring ease and efficiency in digital transactions.