Power is held by the puppeteers (ruling elites) who control the puppets (influencers) on a stage they also control.

When the message is a lie, the truth is revealed, and gaslighting is no longer an effective means of control, the audience loses trust, and the puppeteer must pivot to keep the audience in their seats.  

The elites find new or rebranded platforms, and bring influencers who align with the new public opinion, but are also captured.

Think Musk buying Twitter, rebranded to X. Think Tucker on X. Think Milea presenting in Davos. All new puppets on rebranded stages. The audience sees these puppets, speaking the "truth", delivered on a (new) stage which they are told is different.  But the puppeteer is the same. Those that pull the strings haven't changed. Things get worse over time, as the frog boils. And the audience stays in their seats. 

Or, to quote Rothbard in Mystery of Banking, "...the public had already gotten used to pure name as the currency unit, an habituation that enabled the kings to get away with debasing the definition of the money name."  Habituation and network effect and human inertia are prey for the ruling elite.

So, mission accomplished for the ruling elite. Note: This same switcharoo will be the case even if the power people introduce a new political party in the US: Same puppeteers, different branding. 

This is why #nostr is so important. The ruling elites don't control the puppets or the stage on which they perform. It is also why #bitcoin is so important. It's growth defunds the ruling elite, transferring wealth and sovereignty to those who embrace freedom.