** Amazon Tests New Grocery Formats, Blurring Lines Between Whole Foods and Amazon Fresh
Amazon is experimenting with new grocery formats by integrating its Whole Foods and Amazon Fresh operations. The company has begun shipping Whole Foods products from 26 Amazon Fresh fulfillment centers and plans to build a microfulfillment center at a Pennsylvania Whole Foods Market. Additionally, an experimental "Amazon Grocery" store is being set up inside a Chicago Whole Foods. These tests aim to provide customers with a one-stop shopping experience for various products.

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Source: https://www.theverge.com/2024/11/10/24292844/amazon-testing-new-grocery-formats-whole-foods-fresh-one-stop-shopping