I mean, the value has to be there for a transaction to take place. So, the farm to consumer logistics come first. 
We’ve done it farm to restaurant in the U.S., and we’ve seen it done in Switzerland farm to consumer.
Both projects are good ol’ Online Shopping with TradFi payments, email communication and stuff.
The Lightning Network and Nostr are so potent, I would love to see the whole tech built around them. 
It’s just too good to pass it up…