Oddbean

I don't think it is, not anymore. I think the main barrier to entry at this point in time, is the misconception of necessary effort. If we present it as a step-by-step what needs to be done, they may say it's too hard or too much. If we present it as an afternoon-project, they may be more open to it. That being said, in general, people are lazy even when it comes to their own welfare in the privacy context, but I think there's something in how it's framed that's worth exploiting. As an example, you can spin your own full-fledged cloud service in a couple hours at this point in time: - Get some hardware (raspi (or similar), old laptop, PC etc) - Change a couple lines in a docker-compose file - Run a single command - Final Setup via the webpage Based on the four steps above, if someone can't spend a half hour understand each of those steps, then I can't say they actually WANT to protect themselves. You also have all-in-one setups like Start9OS that allow you to then install the apps via a marketplace.