I shopped at Uniqlo's sister store GU to see why Gen Z loves the brand. I was surprised to find some pieces I liked.

GU is a fast-fashion brand targeting Gen Z with stylish, affordable clothing. I visited the store and found some of the trendier pieces, like cargo pants, quite approachable.

https://www.businessinsider.com/what-its-like-to-shop-gu-soho-uniqlo-sister-store-2023-9