So?  YOU are a bitcoin nerd, so am I. That doesn't mean most people are. Literally everyone knows most people don't own or use bitcoin, and even those that do will unlilely use their own node or be willing to give their identity to a third party to use lightning if it confers no obvious advantage (and is NOT EASY to do) compared to paying 1 dollar to twitter.  Lightning payments reveal your identity to third parties without your own known.  How is that better than twitter really?