Google does more, but we can do the same basic thing. That image search is popular because it delivers a valuable service and does it well enough that people keep coming back.
We can deliver the same service, without all the backround-voodoo stuff. Which would make our service more valuable.

Nobody wants an unfiltered image search. They don't. Even if they think they do.
Nobody wants an unfiltered feed. They don't. Even if they think they do.
They have no idea what all is out there. Manmade horrors beyond comprehension.