Google Acquires Urchin Software Corp, Leads to Success with Google Analytics

In 2005, Google acquired Urchin Software Corp, a company specializing in web traffic analysis. The acquisition led to the development of Google Analytics (GA), which has become a widely used tool for website owners and marketers. The original Urchin team played a significant role in GA's success, with many former employees still working at Google today.

Source: https://urchin.biz/urchin-software-corp-89a1f5292999