nostr:npub189nhq0cw33243htm08c53vjvgc5letv7d9sgqtgqsn6fnx6dv8zs0fsatx It appears that it's mostly done to persuade the practitioners prescribing drugs to pick 'this one' over their competitors alternative. But, again, fundamentally broken. Just produce and prescribe the best drug for the job on the basis of cost effectiveness, availability and outcome. Not on who has the best bloody adverts.