Meta, in collaboration with Vodafone, has optimized short-form video delivery on 11 European mobile networks, freeing up capacity without affecting the viewing experience. Video demand on platforms like Instagram, TikTok, and YouTube is driving significant data growth, with video accounting for 73% of mobile traffic by the end of 2023. Despite telecom operators’ complaints about bearing upgrade costs while Big Tech benefits, an EU effort to have Big Tech contribute to 5G investment has stalled.