I see it as an opportunity. And as a challenge to get both consumers and content creators (artists and entrepreneurs alike) on Nostr. At the moment, the barrier to entry still seems too high for many. Although it is far less technical than many people think. As is so often the case, knowledge and education are the key. 
For my part, I have now understood how hard the agro-algo of xitter triggers me and have completely lost the desire to move on x. 

#zapattack