This is certainly a challenge. LatAm compares to Eastern Asia or Eastern Europe, in that a bottom-up adoption driven by currency devaluation meets a top down adoption from institutions offering services.
Adoption is also driven by a high volume of remittances flowing from high income countries to the region.
So, they’re ahead of the curve in terms of retail use and value transacted.
However, they like their stablecoins on a CEX much more than a cold storing maxi does. I mean, USDT on a CEX looks pretty stable and convenient, compared to the Argentine peso in a bank account.
So the challenge will be the Bitcoin part. To convince a region, battered by volatility, for a store of value that is more volatile than what they currently use…