As the US election approaches, voters in swing states are being bombarded with political ads and messages. The campaigns for Kamala Harris and Donald Trump have spent heavily on advertising, with the majority going towards targeting specific demographics and issues. From social media ads to text messages, the campaigns are using digital tools to reach potential voters.

The impact of this advertising is not just limited to the top candidates. Down-ballot races are also seeing a significant amount of spending, with some states like Montana experiencing record-breaking ad spend per voter.

As election day approaches, it remains to be seen how these efforts will affect the outcome. One thing is clear: voters in swing states are facing an unprecedented level of political advertising and messaging.

Source: https://www.ft.com/content/c1e5d405-370e-4aaf-af08-94ef4e6e6954