They're trying to say women without their hijab/niqab are like the unwrapped sweet...and men are the ants.  

The covered candy serves as the cloaked and covered woman in her hijab/niqab etc. 

It's victim blaming bs...our version in the west is stuff like "if you don't want your breasts to be gawked at, then don't wear a top that shows your cleavage."