I think this is going to be a big deal and I'm keeping an eye on how marketeers are going about it because I want to see some creative peeps invested try to sell this idea. My current hypothesis: the easiest way for people to describe nostr's behavior is how client developers envision it, so therefor client apps are what get promoted because it's (presumable) the easiest way to describe it to normies. 

Get some hooked on an idea/promise, then they may be more attracted to trying different apps/clients and willing to tolerate the current growing pains. 

If legacy marketing continues, users will expect too much from poorly funded and underdeveloped applications, comparing them to legacy social media with billions invested. This cannot continue