Retailers can tap into a $200 billion market by optimizing gift card experiences, according to recent surveys and market data. By improving redemption processes, providing personalized suggestions, and fostering loyalty, businesses can capitalize on consumer spending habits.

Source: https://www.forbes.com/sites/jillstandish/2024/11/14/retailers-should-not-overlook-the-power-of-gift-cards-a-market-worth-200-billion/