<table>
  <tr>
    <th></th>
    <th>Morals</th>
    <th>Ethics</th>
    <th>Ideals</th>
  </tr>
  <tr>
    <td><strong>Morals</strong></td>
    <td>Morals refer to personal principles that govern an individual's behaviour and sense of right and wrong.</td>
    <td>Ethics are the rules or standards governing the conduct of a person or group, often derived from societal norms and expectations.</td>
    <td>Ideals are the principles or values that one strives to achieve or maintain, representing an ultimate standard or goal.</td>
  </tr>
  <tr>
    <td><strong>Ethics</strong></td>
    <td>Ethics are the rules or standards governing the conduct of a person or group, often derived from societal norms and expectations.</td>
    <td>Ethics refer to the collective principles of conduct considered correct by a particular group or culture.</td>
    <td>Ideals are the aspirational principles or goals that shape ethical standards but may not be fully achievable.</td>
  </tr>
  <tr>
    <td><strong>Ideals</strong></td>
    <td>Ideals are the principles or values that one strives to achieve or maintain, representing an ultimate standard or goal.</td>
    <td>Ethics refer to the standards of conduct developed by a group, which aim to align with collective ideals.</td>
    <td>Ideals refer to the ultimate standards or goals that one strives to achieve, guiding moral and ethical decisions.</td>
  </tr>
</table>