We need to figure a way to onboard new communities to nostr. IMO the main target should be self contained communities that are networked together well enough to move as a whole. I recently saw a thread on r/selfhosted about moving to a different platform. Nostr was barely mentioned and it was mainly dismissed due to the moderated communities NIP being "a clusterfuck". To be honest, reading through the NIP, I thought the same and it sounds like a PITA to implement to any working degree. 
 https://image.nostr.build/78e196ff93424a2cee9c718c778351008eabe8e6022b0db17d05a84ece4dc535.jpg

These guys should be the easiest in the world to get on nostr outside of bitcoin. Most of them would probably run their own relay. I think that with some outreach we could probably get them to try it but it needs to actually work. 

https://www.reddit.com/r/selfhosted/comments/1gmv76n/is_reddit_going_to_remain_the_primary_space_for/

On another note, I think the main way to onboard many users would be to make specialized niche apps that use common note kinds under the hood. Set up so that they have their own experience in their new hipster app, but all the content is visible on any other client like a one way mirror. Similar to how subreddits are all their own closed communities but reddit steals their top content to make a global feed for its new users. 

This way we can onboard communities by selling them a hub for their niche, but use their content to diversify the scene that users see when downloading a normal client because right now it's all a bitcoin circle-jerk.