nostr:npub1fzx00c36ny4whyuhg4ykx6987wxp885fmwmc784n27qcu6pavwzs3wt6h3 This is basically the allocation of scarce resources problem. Say you have ten rooms. Off season, 8 people want them, no problem. In the high season, 20 people want them. How do you (collectively) decide who gets each?
Capitalism says "let the price rise until only 10 people are prepared to pay". It's not a great procedure but it reliably gives you an answer.