Anyone that doesn't have instant name recognition in normieland, the BTC circle jerk, or VC spaces. 

For example:
-Plebs building all the other stuff
-plebs building businesses with other plebs
-plebs who have given up platforms for protocols and found better communities
-crazy plebs with visions of nostr that aren't likely but spark the fires of imagination

Basically, actually interesting people, which could just be a random sampling across nostr since the early adopters are all weird and I hope that they remain so in the face of inevitable change.