One bad decision at a time. One rationalization and then another. Slowly, and then all at once.

When I think about this #enshittification curve, I often think of Google, a company that had its users' backs for years, which created a genuinely innovative search engine that worked so well it seemed like *magic, a company whose employees often had their pick of jobs, but chose the "don't be evil" gig because that mattered to them.

5/