I think it is inevitable, I also think the frequency of it turns people off. Yes, you can mute them or ignore them. A lot of people won't do either, they'll just leave. Just seems to be what happens. I'm not arguing against the possibility of slogans having truths in them. I think it is a problem for clients/devs/people active in growth to grapple with rather than me. It's just the situation ¯\_(ツ)_/¯