The rise of privateers in professional cycling is a game-changer. With the freedom to manage their own brands and sponsorships, riders like Sturm and Otto are thriving. While individualism prevails, many privateers rely on support networks behind the scenes. As the sport grows, it's clear that privateers have found a perfect product-market fit in America.

Source: https://www.theguardian.com/sport/2024/oct/17/good-money-no-team-tactics-and-cute-dogs-the-rise-of-pro-cycling-freelancers