The way I see it, using #zaps should be a natural endpoint of #nostr participation, but it shouldn't be the reason its touted as superior. As in, you end up using zaps to reward creators, because its fun, and because its ANOTHER WAY of interacting, but the reason people don't use this is not because #Bitcoin is not front-page enough. Take #Amethyst, my client of choice. As I write this reply, 4/7 options I could add to it (image, polls, etc) are Lightning-related.