I think people fundamentally misunderstand search engines. I suspect most people approach typing a question into a search engine is really them asking…

“What is the objectively correct, carefully vetted-by-Google answer to my question?”

What they should be thinking is…

“What complete bullshit will Google show me that people made popular (because people believe what makes them feel good)?”

People think search results = TRUTH. At some level, anyway.

Scepticism is healthy. #SEO #google #search