Funny story regarding framing: 

I once took a friend to pubkey for a beer. He’s big into stonks and was curious about my gains during a week when number went up.

After I explained how things worked, he remarked,

“Yes, but your gains are unrealized until you cash out!”.

I looked him dead in the eye and said, 

“The beer in your belly was paid for directly from those gains. What’s more realized than beer in belly? There is bo cashing out, just stacking, spending, and replacing”.

I think that cleared things up a bit.