Yeah I would say leave the storytelling to the people who build product and devlop *user stories* and the UX people, who, if they correctly identify what problem they solve, will flow from there. 

Nostr is a protocol, not an app, and therefore should be sold to devs in the same way a framework would sell itself. You won't get any mainstream products selling Bitcoin and NFTs. People are burned out on that (thanks bros, no, really, thanks).