Former Coinbase Business Developer: 'There Wasn’t a Long-Term Case for Bitcoin Payments'. Former Coinbase Executive Explains How the Bitcoin Payments Use Case Languished. Nick Tomaino, former business developer and marketing lead at Coinbase between 2013 and 2016, explained how the bitcoin payments use case languished even when the exchange rode on the premise to raise funds in its early stages.Reacting to a post where the use of bitcoin and the Lighting Network, bitcoin’s expansion layer, is criticized due to its terrible user experience for small settlements, Tomaino revealed that Coinbase had already learned this when he was still employed at the company, circa 2014.
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