Ronnie Singh, also known as Ronnie 2K, provides insight into how NBA 2K player ratings are developed and the evolution of the game series. Singh, who serves as the lifestyle and content marketing lead for NBA 2K, explains that while he has some influence over ratings, the final decisions are made by a panel of developers.

Source: https://www.forbes.com/sites/djsiddiqi/2024/11/12/ronnie-2k-on-nba-2ks-evolution-over-the-years-and-how-player-ratings-are-actually-created/