Reigning Hollywood studio Universal brings 'Wicked' to movie summit
==========

Universal Pictures, the reigning top Hollywood studio, brought the movie 'Wicked' to the CinemaCon summit in Las Vegas. Chairman Donna Langley celebrated Universal's success at the box office and winning the Academy Award for Best Picture. Universal presented a crop of new titles, including 'Wicked,' a starry movie adaptation of the hit Broadway musical. The studio offers a potential roadmap to recovery for the struggling industry with its diverse mix of original movies and smart viral marketing campaigns. Universal does not rely on the superhero genre and is pinning hopes on 'Wicked' and animated films like 'Despicable Me 4' and 'The Wild Robot' to bring back customers. The overall box office receipts are expected to shrink in 2024 due to Hollywood strikes that disrupted film productions. Universal's international distribution president, Veronika Kwan Vandenberg, emphasized the need for the industry to rely on different films and not just the traditional strong ones. Universal has been successful in using social media as a key tool for marketing, with viral trends like 'Barbenheimer' and TikTok dances for horror film 'M3GAN.' The studio aims to support awareness and excitement around these trends. Universal's success comes at a time when audiences are looking for something different from the usual sequels and franchises.

#UniversalPictures #Hollywood #Wicked #Cinemacon #BoxOffice #AcademyAward #DonnaLangley #BroadwayMusical #AnimatedFilms #SuperheroGenre #ViralMarketing #SocialMedia

https://www.legit.ng/business-economy/economy/1587319-reigning-hollywood-studio-universal-brings-wicked-movie-summit/