Because the incentives are to write about Nostr development to get zapped than to do the development. Could it be an accidental drug? Just like how you might accidentally step on a needle, you might start off thinking you're building distribution but then you find yourself making enough money by simply building distribution, why build a product at all? 

This seems to be the main problem with our fallen brothers at the Web3 junction as well. The main job has become marketing rather than product or solving problems.