MBA Demand is on Fire—But That Might Be Bad News for the U.S. Economy
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Student demand for MBA programs surged by 11% from 2023 to 2024; this increase follows two years of declining applications; full-time MBA programs saw the largest growth, with 80% of two-year programs worldwide experiencing application increases; two-thirds of flexible and online MBA programs also reported upticks; economic uncertainty is driving more unemployed individuals to apply for MBAs; Scott Edinburgh notes a 'vicious cycle' where increased applications lead to more competition; Joy Jones credits global business schools for innovating to meet student needs; Harvard Business School saw an 8% increase in applications but reduced class size by eight students; applications from first-generation students and women increased, with Northwestern University achieving gender parity; students are increasingly interested in AI, data analytics, and sustainability topics; the national unemployment rate is at 4.1%, complicating job searches for young adults.

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https://fortune.com/education/articles/mba-application-rise-gmac-trends/