"Retailers are shifting their marketing strategies to start promoting Christmas earlier, with some brands releasing festive campaigns and products in early November. This trend is driven by consumer demand for holiday joy and escapism, with nearly half of UK consumers starting their Christmas shopping by early November. While this shift can create excitement and anticipation for the season, it also risks leading to consumer fatigue if not managed carefully."

Source: https://www.forbes.com/sites/katehardcastle/2024/11/05/the-retail-push-behind-christmas-creep-why-the-festive-season-starts-early/