Don't publicly shame me!

No, but I don't. I haven't really done any localization before, and I am still not sure why it should be done. Most websites seem to get auto translated pretty well by the browser, and when the copy is just button labels etc rather than copy, I'm not sure the juice is worth the squeeze except for businesses trying to aggressively capture an international market. 

TL;DR, correct me if I'm wrong, but i18n seems more hype driven than anything else.