Store of value happened long ago or you wouldn't see a market price. We need more people moving past that step to a medium of exchange much less their own personal unit of account.
I buy coffee with sats. Most people I trade with don't want my sats. They're not incentivized yet because the value stored has not enticed them to consider it as an option.
I disagree on their incentive. Their incentive isn't based on the value of the stored assets, it's based on the number of buyers willing to spend with it. If it was just based on value then you'd expect everyone to be transacting in gold more so than even dollars. This is why the hodl as most important factor hurts my heart so much because it decreases our ability to grow past store of value to build a real economic unit.