I really like this conversation.  

Somethings I would like to help make general onboarding easier. 

Focus on making account creation and security of keys easier and more convenient.  I have some thoughts on this. As it is hard for me to onboard a person securely in short and consistent way.  

Also some tools for content modification would be useful.  Such as image processing. Twitter has it built in. Free apps are full of crap.  

And then I think it can become easier to start promoting the eco system to a wider audience through different avenues.  Such as a social app. A services app. A media app. Where your profile is yours and follows you.  

So in summary.  Maybe the benefits need to be up sold more.  Not the features.  

Benefit of your account and data being yours.  And an ability to manage it better than a google account. 

Just thoughts. Thanks.