LALIGA, a Spanish professional soccer league, has launched an exclusive fan club called LL12 for its North American fans. The two-tiered membership program aims to increase fan engagement and provide unprecedented access to LALIGA clubs. Three clubs have already confirmed their participation: Real Sociedad, Villarreal CF, and CD Leganes. The initiative is part of LALIGA's strategy to add value beyond the 90-minute game.

Source: https://www.forbes.com/sites/vitascarosella/2024/08/08/laliga-launches-exclusive-ll12-fan-club-for-its-north-american-fans/