Anything is unsustainable if you dont monotize it. Monotizing things isnt bad though. Creating a social media platform or app takes work, a lot of work. Advertisements per user is like $1 per day for 100 Million daily users...$2 for Billion - and getting those users to be active daily is an entirely different problem. Jim Rutt hasnt released his own platform yet he has just been around for a long time working in the space. 

Glad you listened to see the insights, also glad to be on the journey with you and your lady 😇