I think of zapvertising as poster ads:

Zaps are awesome for building brand awareness and making sure people remember your avatar and brand name. 

In a poster campaign, the main goal is to create a way for people to interact more with your brand and product. That’s why a lot of poster ads focus on eye-catching images.. sexy models or dope cars without getting too deep into the product details. It’s all about grabbing attention and sparking curiosity.

Zapping with a short little text or emoji is just like that. 

But when you zap with a YouTube link, it’s like putting up a poster that lists all the specs of a new Porsche. Sure, it has useful info, but it can be a bit much and might take away from the main goal of getting people interested in the first place.

CCing @walker here... curious if you converted any of these?

On the flip side, I really like what @daylightco does with running the a zap poster ad you could say. They’re just zapping the shit out of plebs posts. 

TLDR, i see #zapvertisement as a method to create brand awareness, but wouldn’t try to force clicks or sales. 

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