Boeing can recover from its Starliner troubles, but it can’t afford any other misfires 

 The partial failure of Starliner’s mission doesn’t help Boeing’s effort to bounce back from its problems. The company’s reputation has not been irreparably damaged, however. Boeing can recover and is taking the right initiatives to re-emphasise a safety culture – something that’s crucial to its business going forward. 

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https://www.space.com/space-exploration/human-spaceflight/boeing-can-recover-from-its-starliner-troubles-but-it-cant-afford-any-other-misfires