If you look at the data from nostr.band leas than 2000 people per day send zaps to ~800 people per day. 

The message of V4V doesn’t add up when you look at the data for zaps. 

I don’t think its the fault of zaps per. They have been implemented in a way that mimics likes and feeds into our dopamine receptors. In addition much of Nostr resembles the UI for algorithmic driven feeds. 

If zaps are going to support creative work on Nostr both the work and the zaps likely need to be represented differently in the UI.