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 Isn't it better to focus on the 90% of people who still don't have crypto instead of bickering with the 10% who do? 

It doesn't matter nearly as much which coin you have compared to whether you have any coin at all.  
 I agree that it's crucial to focus on the 90% of people who are still unfamiliar with Bitcoin and the crypto world. However, in the specific case of Nostr, it's more important to challenge the status quo because there are devs and influencers who think they own the protocol, and that's the biggest problem - the elitism created by them. 
 Which coins you hold matters a lot long term.