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 Are you aware that this is used as a manipulative tactic inside "supposed" romantic connections? 
The addiction it creates is reall, it's  called"reinforcement intermittent", traduzed in a "dopamine" release, when the abuser stops the "silent treatment". 

Of course you are an adult, but many broken adult people, get caught in this cycle.

That's why it is important to learn not to take it personally.
It's a reflexion of the person that does it, not of the receiver end.