with the ongoing escalation of cyberwarfare and DDoS attacks and spam, now being further accelerated by AI driven activity, all the silos are virtually applying tourniquets to their internet connections, trying to shut everyone except direct users out, excluding all secondary, down-line usages.
then the problem of post management applications, which let you generate one piece of content and distribute it on multiple platform/protocols, are expensive to develop, and even harder to build because of aforementioned tourniquets.
the problems of cyberwar and insecure platforms are becoming acute right now, this is just yet another of the many surface appearances of it.